About Us

Helping anxious dogs feel calm — and safe at home

Pêlo started with a simple, uncomfortable truth: millions of dogs live with anxiety every single day. Thunderstorms, fireworks, separation, vet visits, car rides, new environments — the triggers are everywhere, and most dog parents have no idea where to start.

We're not veterinarians. We're not trainers. We're people who watched too many dogs we love — and too many friends' dogs — shake, hide, and panic, while their owners felt helpless. Most of them had tried expensive solutions that didn't work, or sketchy products they couldn't trust.

So we built Pêlo to do one thing well

We bring together calming products that actually help — in one place, backed by a real guarantee. Every product we carry earns its spot for one reason: it helps dogs feel calmer. From fast-acting calming chews made with natural ingredients like hemp, valerian root, and chamomile, to anxiety vests, calming beds, and comfort toys, everything is chosen to help your dog settle and feel safe.

What we believe

• Calm, not sedated. The goal is a relaxed, happy dog who's still themselves — never knocked out.
• Natural and clean. No harsh chemicals, no cheap fillers, no guesswork.
• Honest about what we are. We're a curated calming brand, not a substitute for your veterinarian. We always recommend checking with your vet for ongoing concerns.

Our promise to you and your dog

If it doesn't help your dog feel calmer, you don't pay for it. That's our guarantee, and free shipping is on every order. Because you shouldn't have to gamble to help your best friend relax.

Every dog deserves to feel safe in their own home. That's the whole mission.

— The Pêlo Team